For the Nuit Blanche 2010 festival, 1024 Architecture designed a 20 tons scaffolding structure built on top of the Saint Louis Bridge, downtown Paris. Part of this project was included in the initial prototype that was used for developing the MadMapper. The show consisted of a 12 minute looping audio reactive visual set.
Those bewildered by a photo from an earlier post now can now get a full experience of what it must be like during a break time at the French Masters series in Paris Bercy / 2010. 1024architecture clearly rolls their own with a custom solution. But the Mad Mapper saves them from having to concern themselves with wasting time on mapping, allowing them to focus on what is mapped… to the tennis court.
MadMapper proves itself again in the highly capable hands of its co-creators 1024architecture. One of the things I have always liked about the work of this team is how accessible and expressive it is. More importantly, and as it should be, the mapping segment of the production process is greatly reduced allowing the team to focus on the experience of the audience, as is in plane view in this excellent documentation. Extra brownie points for the humorous element that is especially present in this particular work, not to mention the simple and effective interactivity. For more technical information about the project see the blog entry on the 1024architecture blog.
As we move forward with development of the Mad Mapper our deadlines are neatly tied to the deadlines of projects created by 1024 architecture. The current project is fairly straight forward but no less dazzling then what this team is known for.
I had planned to post this tomorrow but this was such good thing that I could not hesitate and posted a day in advance. The company of Gael Abegg Gauthey, the Annecy based VisionSonore, were commissioned by TBWA to create a mapping display for the MINI Cooper store in Paris. The campaign is called ‘Live’ and highlights all of the activities that can be done when they buy themselves a MINI. Gael confirms that for this particular installation they used three beamers, two laptops and (appropriately enough) a Mac Mini. From the module end, the setup was rather straight forward, using the Paint module to create masks and the SlideShow module to run through the clips.